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Globalization

Book Description

Globalization offers a snapshot view of the history, drivers, and challenges of this process. Its information and advice will help managers to understand and take practical steps to address the enormous and rapid changes that are taking place – changes that affect every aspect of business life from communication and location to sourcing, manufacturing, servicing, distribution, marketing, and human resources. Armed with this knowledge, companies can more confidently pursue the many opportunities opening up to them.