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Globalization in India by Subarno Chattarji, Tapan Basu, Suman Gupta

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9

Culture, Media and Identity Shifts in the Era of Globalization1

Tope Omoniyi

This chapter has a two-fold objective. First, it explores identity under the globalization regime, and how satellite and digital technology provides leverage against the inequality of the old World Information Order. Second, presents these media as sites of culture production by drawing on data that have either been recorded and transcribed, or downloaded from specific and relevant Web sites. The use of these satellite channels along with the Internet in the construction and propagation of identity will be substantiated with the argument that they are instruments of culture and identity shift. The discussion is based on two data sets. The first consists of transcripts ...

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