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Globalization, Change and Learning in South Asia by Chris Rowley, Shaista Khilji

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7

Frugal innovation

Yasser Bhatti, Shaista E. Khilji and Radha Basu

Abstract:

This chapter highlights the creative use of frugal innovation by South Asian organizations in their attempts to stay competitive in an intensely global environment. We discuss how globalization has affected South Asia, the ways in which South Asian organizations have responded to contradictory global and local challenges, and what MNCs can learn from the experience of South Asian organizations. Some of the lessons for South Asian organizations include developing partnerships regionally and internationally and for MNCs to venture into South Asian markets for business prospects with an open mind, in order to engage in learning so as to better address changing circumstances ...

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