Acknowledgements

When we set out to write this book, it was something entirely different than what it has become. Instead of a book of business case studies, we have a collection of stories about people’s lives and UX practice.

That is not a book we could ever have written alone. Its strength is in the overlapping experiences we heard from literally dozens of people. The list of the people we formally interviewed for this book follows these acknowledgements. In the quotes throughout the book, we briefly identify the person speaking, but the short bios at the back of the book will let you read their thoughts in a broader context.

In addition to those formal interviews, we also had even more informal conversations with people as we worked on projects, ...

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