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Global UX

Book Description

GLOBAL UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages.
The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products.

*Covers practical user experience best practices for the global environment

*Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world

*Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

Table of Contents

  1. Cover Image
  2. Content
  3. Title
  4. Copyright
  5. Dedication
  6. Foreword
  7. Acknowledgements
  8. About the Authors
  9. Contributors
  10. 1. The Start of the Journey
    1. This Book Is about People
    2. Charting the Territory
    3. A Map of the Journey
  11. 2. It’s a New World
    1. The World Is Smaller … and Larger
    2. Companies Are Changing
    3. We Are More Connected
    4. We Are More Mobile
    5. Innovation Happens Everywhere
    6. Thinking Globally Is also Thinking Locally
  12. 3. Culture and UX
    1. Delving into Culture
    2. Finding Difference and Sameness
    3. The Question of Hofstede
    4. Language and Culture
  13. 4. Building Your Cultural Awareness
    1. Thinking Globally Is a State of Mind
    2. Be Genuine … and Adapt
  14. 5. Global Companies and Global Strategy
    1. Organizations Have Cultures, Too
    2. Four Global Product Strategies
    3. HQ and the Regions
    4. Global Partnerships
    5. UX in the Organization
    6. Choosing to Be Local
  15. 6. Effective Global Teams
    1. Organizing a Global UX Team
    2. Dealing with Distance
    3. Supporting Collaboration and Innovation
    4. Building UX and Cross-Cultural Knowledge
  16. 7. Research in the Field
    1. Setting Research Goals
    2. Planning a Global Research Project
    3. Choosing UX Techniques for Global Research
    4. Choosing the Team
    5. Preparing for the Field
    6. Being in the Field
    7. Working Effectively with Participants
  17. 8. Bringing it Home
    1. Coming to Conclusions
    2. Creating a Richer Picture
    3. Telling the Story
    4. Carrying the Conversation Forward
  18. 9. Design for a Global Audience
    1. Plan for Globalization
    2. Decide on Your Strategy
    3. Getting the Language Right
    4. A Good Local Experience
    5. Design from Your Roots
  19. 10. Delivering Value
    1. Build Bridges
    2. Lead by Example
    3. Create Value
  20. Contributor Biographies
  21. Index