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Global Television Formats by Sharon Shahaf, Tasha Oren

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13

WE ARE THE WORLD

American Idol’s Global Self-Posturing

Erica Jean Bochanty-Aguero

On March 11, 2008, American Idol revealed its new look for Season 7. Introducing the episode, Ryan Seacrest addressed the audience, “We promised you the best talent yet, and they delivered. We promised them a whole new look, and we delivered. This is American Idol.” Following Seacrest's opening remarks, a computerized American Idol logo fills the screen, spinning in gyroscopic circles. Cut to computer simulated female and male Idols walking to center stage as they breath in the scent of fame and peer out at thousands of fans who fill a grand stadium; a silhouette of Los Angeles's urban skyline appears in the distance. At center stage the female Idol victoriously ...

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