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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results by Kristján Már Hauksson, Anne F. Kennedy

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19. Singapore

Just over 44 percent of the world’s online population resides in Asia, according to Internet World Stats. Although Singapore is far from the largest country in Asia, it is among the best and most well connected of all, with a whopping rate of 77.8 percent Internet penetration, and steadily rising.1 Only South Korea, Japan, and Brunei have more of their population online. This percentage amounts to more than 3.6 million Internet users on the little island itself. What’s more, Singaporeans online have made U.S. retail sites their number-one online shopping destination.

According to Singapore Internet Statistics and Telecommunications data collected in June 2010, Singapore showed considerable growth in its average number of Internet ...

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