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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results by Kristján Már Hauksson, Anne F. Kennedy

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C. Internet and Search Engine Usage By Country

Worldwide

Internet World Stats in March 2011 estimated 2,095,006,005 people around the world were online, or 30.2% of the total world population. According to StatCounter Global Stats, Google had 91.2% of the total search engine market, whereas NetMarketshare reported Google’s share to be 84.73%. Google’s world dominance is clear, but in leading markets China, Japan, Russia, and South Korea, local favorites draw many more searchers than Google.

Here are the numbers for Internet and search engine use country by country, grouped in regions for convenience. The statistics are from June of 2010, unless otherwise noted.

Europe

Albania

• Estimated total 2010 population: 2,986,952

• Internet usage is ...

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