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Global Mobile Commerce: Strategies, Implementation, and Case Studies

Book Description

"In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level.

Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections."

Table of Contents

  1. Copyright
  2. Foreword
  3. Preface
  4. Acknowledgment
  5. Emerging M–Commerce Issues and Technologies
    1. From Mobility to True Nomadicity and Ubiquity: Discussing Fluidity, Metaspaces, Micromobility, and Multiple–Profiling
      1. ABSTRACT
      2. INTRODUCTION
      3. NOMADICITY
      4. OLD SCHOOL OF MOBILITY, LOCALIZATION, AND PERSONALIZATION
      5. INTERACTIVITY
      6. UBIQUITY: AN EMERGING PARADIGM
      7. FLUIDITY, METASPACE AND MICROMOBILITY
      8. MULTIPLE-PROFILING
      9. BOUNDARY CROSSING IN EVERYDAY LIFE
      10. CONCLUSION
      11. REFERENCES
    2. The Future of M–Commerce: The Role of Bluetooth and WiMax
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. M-COMMERCE ISSUES
      5. M-COMMERCE: COMPONENTS
      6. M-COMMERCE: TECHNOLOGY
      7. THE MARKET FOR M-COMMERCE
      8. FUTURE TRENDS
      9. TECHNOLOGY PUSH: BLUETOOTH
      10. TECHNOLOGY PUSH: WiMax
      11. CONCLUSION
      12. REFERENCES
      13. ADDITIONAL READING
    3. M–Commerce Payment Systems
      1. ABSTRACT
      2. INTRODUCTION
      3. E-PAYMENTS TO M-PAYMENTS
      4. CATEGORIZATIONS OF M-PAYMENT SYSTEMS: A SURVEY
      5. M-PAYMENT SYSTEMS
      6. LUUP
      7. FUTURE TRENDS
      8. FUTURE RESEARCH
      9. CONCLUSION
      10. REFERENCES
    4. Policy–Based Security for M–Commerce Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. M-COMMERCE SECURITY SOLUTIONS: AN OVERVIEW
      4. POLICY-BASED SECURITY DESIGN AND ARCHITECTURE
      5. SYSTEM PERFORMANCE MODEL
      6. PROTOCOL IMPLEMENTATIONS
      7. CONCLUSION
      8. REFERENCES
    5. Global M–Logistics in North America, Europe, and Asia: A Comparative Study of the Diffusion and Adoption of Standards and Technologies in Next Generation M–Logistics
      1. ABSTRACT
      2. INTRODUCTION
      3. STANDARDS AND TECHNOLOGIES IN NEXT GENERATION M-LOGISTICS
      4. DIFFUSION AND ADOPTION OF STANDARDS AND TECHNOLOGIES IN M-LOGISTICS
      5. FINDINGS
      6. CONCLUSION AND FUTURE TRENDS
      7. ACKNOWLEDGMENT
      8. REFERENCES
  6. Issues in Europe
    1. Strategy Aligned Process Selection for Mobile Customer Services
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. STRATEGY ALIGNED MOBILE BUSINESS: INSIGHTS FROM THE REAL WORLD
      5. STRATEGY'S IMPLICATIONS FOR PROCESS SELECTION AND DESIGN
      6. OUTLOOK
      7. CONCLUSION AND FURTHER RESEARCH
      8. REFERENCES
    2. Exploring Mobile Service Business Opportunities from a Customer–Centric Perspective
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. CASE STUDIES
      5. DISCUSSION OF THE SOLUTIONS BASED ON THE CASE STUDIES
      6. RECOMMENDATIONS BASED ON THE CLASSIFICATION SCHEME
      7. FUTURE TRENDS AND SUGGESTIONS FOR RESEARCH
      8. CONCLUSION AND CONTRIBUTION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. ENDNOTE
    3. Exploring the Use of Mobile Data Services in Europe: The Cases of Denmark and Greece
      1. ABSTRACT
      2. INTRODUCTION
      3. RESEARCH ON THE DEMAND SIDE OF MOBILE MARKETS
      4. THE RESEARCH APPROACH
      5. ANALYSIS OF RESULTS
      6. CONCLUSION
      7. REFERENCES
    4. The Design of Mobile Television in Europe
      1. ABSTRACT
      2. INTRODUCTION
      3. TECHNOLOGY OUTLINE
      4. DAB-IP, T-DMB, AND S-DMB
      5. METHODOLOGY AND DESIGN ISSUES
      6. CASE STUDY ANALYSIS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. ENDNOTES
    5. Mobile Business Process Reengineering: How to Measure the Input of Mobile Applications to Business Processes in European Hospitals
      1. ABSTRACT
      2. INTRODUCTION: INCREASED DEMAND FOR EFFICIENT PROCESSES IN HEALTH CARE
      3. BACKGROUND: THE ECONOMIC POTENTIAL OF MOBILE APPLICATIONS IN A CLINICAL ENVIRONMENT (RELATED WORK)
      4. CASE STUDY: MOBILE TERMINALS FOR DRUG AND MEAL SUPPLY
      5. CONCLUSION
      6. REFERENCES
      7. ENDNOTE
    6. Mobile Automotive Cooperative Services (MACS): Systematic Development of Personalizable Interactive Mobile Automotive Services
      1. ABSTRACT
      2. INTRODUCTION AND BACKGROUND
      3. THE MACS DESIGN FRAMEWORK
      4. APPLICATION OF THE MACS DESIGN FRAMEWORK
      5. OUTLOOK
      6. REFERENCES
    7. Cross–Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan
      1. ABSTRACT
      2. INTRODUCTION
      3. MOBILE-ADVERTISING AND ITS TECHNOLOGICAL DIMENSIONS
      4. CROSS CULTURAL PERCEPTIONS OF M-ADVERTISING
      5. RESEARCH METHODOLOGY
      6. STUDY RESULTS
      7. DISCUSSION
      8. FUTURE TRENDS AND IMPLICATIONS FOR PRACTITIONERS
      9. CONCLUSION
      10. REFERENCES
      11. ENDNOTE
      12. APPENDIX 1. SAMPLE QUESTIONNAIRE ITEMS
  7. Issues in Asia Pacific
    1. Current Status of Mobile Wireless Technology and Digital Multimedia Broadcasting*
      1. ABSTRACT
      2. INTRODUCTION
      3. WIRELESS MOBILE TECHNOLOGIES: CURRENT STATUS AND CONCEPTS
      4. DIGITAL MULTIMEDIA BROADCASTING: CURRENT STATUS AND CONCEPTS
      5. RESEARCH METHODOLOGY
      6. STUDY PHASE I: QUALITATIVE ANALYSIS
      7. STUDY PHASE II: QUANTITATIVE ANALYSIS
      8. DATA ANALYSIS AND FINDINGS
      9. DMB PHONE PRICE AND RELATED FEES
      10. ACCESS/USAGE TIME
      11. PROGRAM CONTENT
      12. SERVICE
      13. ACTUAL USAGE AND IMPLICATIONS
      14. CONCLUSION
      15. NOTE
      16. REFERENCES
      17. ENDNOTES
    2. Understanding the Organisational Impact and Perceived Benefits of Bluetooth–Enabled Personal Digital Assistants in Restaurants
      1. ABSTRACT
      2. INTRODUCTION
      3. MOBILE BUSINESS
      4. INNOVATION OF TECHNOLOGY
      5. MOBILE APPLICATIONS IN THE HOSPITALITY INDUSTRY
      6. ORGANISATIONAL BACKGROUND
      7. METHODOLOGY
      8. FINDINGS
      9. DIFFUSION OF INNOVATION AND MOBILE TECHNOLOGY
      10. CONCLUSION
      11. LIMITATIONS AND FUTURE RESEARCH
      12. REFERENCES
    3. Strategies of Mobile Value–Added Services in Korea
      1. ABSTRACT
      2. INTRODUCTION
      3. MOTIVATIONS OF MOBILE VALUE-ADDED SERVICES
      4. MOBILE VALUE-ADDED SERVICES IN KOREA
      5. CHARACTERISTICS OF MOBILE VALUE-ADDED SERVICES
      6. FUTURE TREND: DIGITAL MOBILE BROADCASTING
      7. IMPLICATIONS
      8. NEW STRATEGIES FOR MOBILE VALUE-ADDED SERVICES
      9. REFERENCES
    4. M–Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends
      1. ABSTRACT
      2. INTRODUCTION
      3. M-COMMERCE COMPETITIVE STATUS IN KOREA
      4. TECHNOLOGICAL, SOCIAL, AND POLICY CHANGES IN KOREA
      5. TRENDS AND THEIR MARKET SCENARIOS
      6. THE FUTURE OF M-COMMERCE
      7. REFERENCES
    5. Individual Telecommunications Tariffs in Chinese Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. CURRENT MOBILE SERVICES AND TARIFFS IN CHINA
      4. A VISION OF MOBILE SERVICES CREATION AND PROVISIONING IN THE NEAR FUTURE
      5. COMMUNITY-BASED INDIVIDUAL TARIFFS
      6. CASE ANALYSES
      7. DIRECT RELEVANCE OF INDIVIDUAL TARIFFS
      8. TECHNICAL MEANS FOR ACHIEVING INDIVIDUAL TARIFFS
      9. DISCUSSION
      10. REFERENCES
  8. Issues in the Americas
    1. M–Commerce in the U.S. and China Retail Industry: Business Models, Critical Success Factors (CSFs), and Case Studies
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. ENABLING TECHNOLOGY OF M-COMMERCE
      5. M-COMMERCE BUSINESS MODELS
      6. CRITICAL SUCCESS FACTORS (CSF) OF MOBILE AND E-COMMERCE
      7. APPLICATIONS OF M-COMMERCE
      8. FUTURE DIRECTION OF M-COMMERCE
      9. REFERENCES
      10. APPENDIX A
      11. APPENDIX B: WORLDWIDE M-COMMERCE
      12. APPENDIX C: E-COMMERCE BUSINESS PROCESSES AND TRANSACTIONS
    2. Perception of Mobile Technology Provision in Health Service
      1. ABSTRACT
      2. INTRODUCTION
      3. SYSTEM DESCRIPTION
      4. ANALYTIC HIERARCHY PROCESS APPROACH FOR MT SYSTEM PROVISION FOR HEALTH CARE
      5. THE CASE STUDY
      6. CONCLUSION
      7. REFERENCES
    3. The Implementation of Wi–Fi Technology in Higher Education in the United States
      1. ABSTRACT
      2. INTRODUCTION
      3. THE GENERAL PICTURE OF Wi-Fi TECHNOLOGY
      4. Wi-Fi TECHNOLOGY STANDARDS
      5. SECURITY OPTIONS FOR Wi-Fi TECHNOLOGY
      6. THE ADOPTION OF Wi-Fi TECHNOLOGY
      7. TEACHING AND LEARNING IN USING Wi-Fi TECHNOLOGY
      8. THE CHALLENGES OF Wi-Fi TECHNOLOGY IMPLEMENTATION
      9. A CASE STUDY: Wi-Fi TECHNOLOGY AT OHIO UNIVERSITY
      10. FUTURE TRENDS AND DIRECTIONS
      11. SUMMARY
      12. REFERENCES
      13. ENDNOTE
  9. Compilation of References
  10. About the Contributors
  11. Index