COMPANY INDEX
Note: The letter(s) ‘e’, ‘gp’, ‘n’ following page number(s) refer to exhibit, global perspective and end notes respectively
A
A. T. Kearney Inc., 469, 469n
AchieveGlobal, 436
ACNielsen, 387gp
omnibus survey, China, 179e
Adams, 492n
Adidas, 417e
AES Corp., 142
AGB Nielsen Media Research, 402
AIG, 412n
Airborne Express, 463
Airbus, 139
Air France, 135
AirTel, 560
AKI, 284
Alcoa, 166
Aldi, 604
Alibaba, 567e, 573
AliPay, 574
Allied Domecq, 103
Amazon, 234, 461, 572, 575, 589
German laws and, 172
Kindle e-book reader, 584
AMD, 246
American Express, 85
America Online (AOL), 53, 163gp
in China, 244gp
Lenovo partnering with, 244gp
Apple, 606
foreign expansion, 14
iTunes, 586
Aramis, 245
Arnold, 326n, 476n, 533n
Arthur Andersen & Co., 56
Asea Brown Boveri, 530, 534, 534n, 541
Asia Market Intelligence (AMI), 102
Associated British Foods, 611e
Assured Logistics, 463
Aston Martin, 593
AT&T, 161gp, 354, 514gp
Audi, 307gp
Autolatina, 284
Avtovaz, 140
direct-selling model, 123
“Let's Talk” campaign, 223
B
Babel Fish, 574
Baidu, 6, 581gp, 613gp
Bain & Co., 429
Bajaj, 263
Bank of China, 506
Barilla, 56
Barnes and Noble, 234
Bayer, 161
BBC, 1
Ben & Jerry's ice cream, 608
Benetton, 406
BenQ, ...
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