Table of Contents
Part I: To Franchise or Not to Franchise
Chapter 3 Trying To Create a Stir: Opening a Coffee Shop in KoreaGyewan Moon and Allen H. Kupetz
Chapter 4 International Marketing and Franchising at Marks & SpencerIlan Alon
Part II: In Search of Global Opportunities
Chapter 5 Estimating Demand in Emerging Markets for Kodak ExpressDavid M. Currie and Ilan Alon
Part III: Franchising in Emerging Markets and Developing Countries
Chapter 7 Master International Franchising in China: The Athlete’s ...
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