Global Franchising Operations Management: Cases in International and Emerging Markets Operations

Index

AAF (Argentinean Franchise Association), 9

Abdul Malik Abdullah, 12

ABF (Brazilian Franchise Association), 10

AEFRAN (Ecuadorian Franchise Association), 10

Ahmad Faizal Mohamed Noor, 10

AIF (Italian Franchise Association), 12

Andes, Kevin, 35-36, 156

Antunes, P., 13

APF (Portuguese Franchise Association), 13

Argentinean Franchise Association (AAF), 9

Asia, Marks & Spencer entry into, 61-62. See also China; South Korea

The Athlete’s Foot, Inc., 101

business operations, 172-176

company background, 104-106

countries with store locations, 103

FitPrint System, 105

franchise relationship, 171-172

franchises in China

expansion strategy, 112-114

market environment, 111-112

opening of master franchise, 102-111, 106-108

pressures, 114-121

struggle ...

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