Notes
Preface

1. Jack Welch, speech given to General Electric employees, 1997.

Chapter 2

1. To read more about the psychological challenges of adapting behavior across cultures, see A. L. Molinsky, “Cross-Cultural Code-Switching: The Psychological Challenges of Adapting Behavior in Foreign Cultural Interactions,” Academy of Management Review 32 (2007): 622–640.

2. The Sergei story originally appeared in A. L. Molinsky, “Cross-Cultural Code-Switching” (unpublished PhD dissertation, Harvard University, 1999).

3. Note that with westernization of the Russian economy, some of these behaviors are changing, especially in Western firms operating in Russia.

4. G. Hofstede, Cultures and Organizations: Software of the Mind (Maidenhead, UK: McGraw-Hill, ...

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