Imagine the following situation: Mark de Jong, a Dutch-born consultant in New York, makes finishing touches to his PowerPoint presentation and starts to smile: this is going to be his American “coming-out party.” Following university in Amsterdam, Mark had been working for three years in the Netherlands for a European-based management consulting firm. Mark had delivered plenty of presentations to colleagues and clients in the Netherlands and in Europe. Now he found himself for the first time in New York, about to deliver his first American-style presentation. But, from his experience watching Americans present on videoconferences and in person, he had a pretty good idea of the cultural ...
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