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Global Content Strategy by Val Swisher

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Chapter 8. The Global Content Strategy Revolution

We are a content-driven society. And we are in the technology revolution. Technology powers content during this revolution much the way that heavy equipment powered factory production during the industrial revolution. When we combine the increasing amount of content with the quickly globalizing world, we get an explosion of words, images, sounds, and videos that reach beyond more and more borders.

The next decade is going to pose significant challenges for people who create, manage, and localize content. Many websites are already hundreds or thousands of pages deep. Many companies have lost track of what they have created and distributed. This is why content strategy has become so critical ...

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