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Global Content Strategy by Val Swisher

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Chapter 5. Content Global-Readiness

Content Global-Readiness

I speak and write about global-ready content all the time. I’m a broken record. Apparently I need to be; customer after customer has content that could be significantly optimized prior to translation. For those of you who are new to this topic, making content global-ready before you translate has three main benefits:

  • Save money.
  • Save time.
  • Improve quality.

Yes, it’s that elusive trifecta: cheaper, faster, better. It can be achieved. And your content will be easier to read in English, too. Just follow the suggestions in this chapter.

5.1. Write shorter sentences

If you learn only one thing about making your ...

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