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Global Content Strategy by Val Swisher

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Chapter 4. Transwhat?

Every employee these days produces content. In addition to the usual suspects – marketing communication writers, technical writers, course developers – software engineers write user guides, technical support engineers write frequently asked questions, and (shall we dare?) VPs of marketing write blog posts. Some of those folks work at your corporate headquarters. Others may work far away at your regional or branch offices. Those people may include sales reps, country-specific marketing communication folks, other engineers, and technical support reps. All those remote people are creating content that makes its way out to your customers and beyond.

Oh no, you may say. They can’t do that. Everything must be sanctioned by headquarters. ...

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