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Global Content Strategy by Val Swisher

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Chapter 3. My Gestures Don’t Offend You, Do They?

Sometimes a picture is worth a thousand wrong words – especially when that picture is destined for foreign lands. The web is full of examples of cross-cultural visual faux pas, ranging in impact from What does that mean? to OMG, that is offensive!

The following categories of images must be evaluated for culture-appropriateness in each target country:

  • Symbols and icons
  • Maps and flags
  • Gestures

Let’s take a look.

3.1. Symbols and icons

Symbols and icons don’t mean the same thing to everyone. For example, here are some stop signs from various countries.

Symbols and icons

This set of images reminds me of a song ...

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