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Global Content Strategy by Val Swisher

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Chapter 1. What Is a Global Content Strategy?

Content. Our world revolves around content. These days, buying decisions are often based on experiences not with products, but with information about products. People consume more content in more ways than ever. We have printed books, newspapers, and magazines. We have ereaders, smartphones, and tablets. We have TV, radio, YouTube, Instagram, Pinterest, and Hulu. We consume more content in more ways than ever before.

No one can dispute the increasingly important role that content plays in our lives, our work, and just about everything we do.

Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing ...

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