Acknowledgments
In the knowledge-based global economy, multinational firms around the world are often challenged by the increased pressure to monetize information, coordinate information flows, and improve business outcomes by creating actionable insights. Such pressure gave birth to business analytics, which has become one of the most popular buzzwords in today’s business world. Business analytics, however, is still an emerging concept and thus can be easily misunderstood by many novices who are not equipped with technical knowledge. This book is intended to help those novices increase their analytics competency and skills essential for solving complex international business puzzles. These puzzles may encompass global outsourcing (or off-shoring), ...
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