Global Business Analytics Models: Concepts and Applications in Predictive, Healthcare, Supply Chain, and Finance Analytics

9. The Future of Business Analytics

9.1 Innovating Analytics

As many pundits have reported, business analytics has drawn a lot of interests from all sectors of the business community. For example, a recent Gartner survey revealed that about two-thirds (64%) of their respondents for the survey dealing with big data technology were investing or planning to invest in business analytics (Douglas 2014). Despite such growing interest in big data and business analytics, many wonder how they can get the maximum value from business analytics. To fully exploit business analytics, one should first clearly state and define the problem(s) that he would like to solve because the problem definition will indicate the type, amount, depth, and breadth of data ...