10.10. The Prize

Whether responding to a crisis, delivering survey results, or conducting customized training, I often tell senior managers to focus on the message that they are sending to their employees through their action or inaction. By focusing on managing risk and attempting to hide from liability, management is issuing a resounding statement that employees aren't to be trusted, and at the end of the day it's "us" and "them."

So what are we trying to do? Here are three simple steps toward a solution. Implementing them will go much farther than you might imagine:

  1. Each employee, from the CEO to the minimum-wage hourly worker, should think about his or her boundary between what's acceptable and unacceptable, what's welcome and unwelcome ...

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