10.4. The New Ledger
C-level executives have been known to spend millions of dollars to change a logo because they care so much about the reputation of their products and services. But these same executives fail to see the damage that occurs when their actions and inactions demotivate their employees.
The contrast between the approaches of two top-tier, global professional services firms is telling. One spends millions of dollars each year sponsoring diversity fairs, conferences, research, and in-house training. It seeks spots on panels at national and international meetings, touting its commitment to diversity. It aggressively buys advertising and includes, as part of a senior manager's targets for the year, the attainment of a top spot on ...
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