Chapter 3. From The Top

Ninety-five percent of American managers today say the right thing. Five percent actually do it.

—JAMES O'TOOLE[]

Consider the following headlines:

January 2007: GAP CEO steps down due to retailer's slumping sales

October 2006: McAfee chief steps down after options probe

September 2006: HP chairman to step down amid scandal

July 2006: Avaya CEO steps down due to substantial fall in earnings

May 2006: Toyota's North American CEO steps down amidst sexual harassment scandal

With surprising frequency, the business press includes news of CEOs losing their jobs due to scandals or disappointing earnings problems that extend beyond the executive's control. When is the last time a retailing CEO spent time on the selling floor? ...

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