6.2. Focus Groups
Miguel received his invitation in an e-mail routed through human resources: "Please attend a Diversity Focus Group session, Monday, 9 A.M., Conference Room B-1." His manager told him he should make this meeting "a priority," meaning, "Be there." On Monday morning, somewhat nervously, Miguel made his way to the session. Who would be there? What would they ask? How candid could he be?
Focus groups are supposed to be objective research tools, where groups of people are asked their opinions about a particular issue or topic. The individuals in the group are screened to be part of a subgroup—in this case, minority employees on the leadership track. When used as tools to discover hidden barriers, focus groups can be extremely productive ...
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