1.2. Diversity Poster Child—or Problem Child?

A few years ago, a major consumer products giant made a multimillion -dollar investment into expanding its businesses in Asia and spared no expense in attracting a highly sought-after talent pool. The group was run by a hard-driving manager from Texas, who had taken startup divisions and turned them into full throttle, profit-generating machines during his twenty-year tenure with the firm. The manager also had an equally long reputation for telling racial, gender-based, and ethnic jokes that often offended his staff but were generally considered harmless by his superiors.

Focused purely on the manager's proven business acumen, the CEO and his strategic advisers never considered the ramifications ...

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