Giving Notice: Why the Best and the Brightest Leave the Workplace and How You Can Help Them Stay

4.6. Corporate Costs: Damaged Reputations

Eric's manager had good intentions when he made Eric the company's unofficial diversity outreach coordinator. Eric was sent to diversity recruitment fairs, community dinners, and alumni events, but he was burdened by working the extra hours and devoting his personal time to attending work-related social events. Furthermore, the deeper his dissatisfaction with the company became, the more leverage he had to damage the firm's reputation through these same channels. At recruitment fairs, his pitch about the company's commitment to diversity grew less and less persuasive. At the African American Professionals Leadership dinner, he regaled a table full of his colleagues and competitors with accounts of his ...