CHAPTER 15
The Audience-Centered Speech

IT’S 6:00 A.M. YOU AWAKE TO A GNAWING feeling in the pit of your stomach. For a moment you lie there in the hotel room, reconnecting, remembering where you are. Then it comes rushing back—the reason for that feeling in your stomach. Today’s the day. You have a presentation to give. It’s your biggest audience yet. Your successes up to this point have led to invitations to speak at more and more prestigious occasions, and today you’re talking to industry leaders gathered at an exclusive conference—by invitation only. The organizers tell you there could be as many as five hundred people in the room. You can’t afford to screw up now.

What thoughts run through your mind? Most people find these preshow jitters ...

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