O'Reilly logo

Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 6
Find the Story

SO YOU’VE FOCUSED ON YOUR AUDIENCE by learning as much about them as you can. You’ve developed a one-sentence summary—the elevator speech—of your intended talk in terms of what it might mean to this audience. And you’ve positioned your talk on the audience’s hierarchy of needs, so you know how important it is to them.

It’s time to begin to shape the content itself. And to do that effectively, you need to decide what story you’re telling.

A great deal has been written about the importance of storytelling, and most presenters today have some sense that they should tell stories during the course of their speeches. But that’s usually as far as it goes. As a result, speeches are filled with anecdotes, some relevant, some ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required