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Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan

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CHAPTER 3
Understand the Audience

A STANDARD MODEL OF COMMUNICATION has the following parts: sender, medium, message, receiver, feedback, and noise. During a presentation, the first five elements have to be performing optimally, and the last minimally, in order for communication to take place. And yet, if you think about how most people approach the onerous chore of presenting, it often appears that they only consider the first two elements, perhaps the first three. They obsess about themselves and the technology. They worry about the content. But the receiver—the audience—gets scant attention, except perhaps as a faceless, scary mass. Feedback is a subject usually avoided altogether, or thought about briefly with true terror (“What if they ...

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