Give Your Business a Heart (Collection)

Contents

Wired to Care: How Companies Prosper When They Create Widespread Empathy

Part I: The Case for Empathy

One: Introduction

Companies prosper when they tap into a power that every one of us already has—the ability to reach outside of ourselves and connect with other people.

Two: The Map Is Not the Territory

Empathy is an antidote to a world of abstraction. Faced with a deluge of information, people like to boil things down. This puts them in danger of making poor decisions based on incomplete or distorted information.

Three: The Way Things Used to Be

Empathy isn’t a new phenomenon. There was a time not so long ago when there was a broad and deep connection between producers and consumers that allowed everyone to prosper.

Part II: Creating ...