About the Authors
Dev Patnaik is a founder and principal of Jump Associates, an innovation strategy firm. He has been an advisor to some of the world’s most admired companies, including GE, Target, Nike, and Harley-Davidson. Dev is an adjunct faculty member at Stanford University, where he teaches Needfinding to design and business school students. He lives in the San Francisco Bay Area.
Peter Mortensen is the communications lead at Jump Associates and a blog contributor for Wired.
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