Foreword by Gary Hamel

What is it that allows a company to consistently trump its competitors? What does it take for an organization to achieve unprecedented levels of performance? What’s the secret to building long-term advantage? These are questions that have long occupied the minds of business school researchers and corporate executives – and Michael J. Mol and Julian Birkinshaw think they have the answer. In Giant Steps in Management, the authors argue that it is management innovation – fundamental breakthroughs in how companies organize, coordinate, plan, motivate and allocate resources – that drives long-term success.

Consider a couple of examples. GE’s rise to iconic status in the early years of the twentieth century was driven ...

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