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Giant Steps in Management: Innovations That Change the Way We Work by Julian Birkinshaw, Michael J. Mol

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Chapter 6. Innovation and strategy

How do companies become more innovative? What is the best way to create superior long-term strategies? The purpose of innovations around innovation and strategy is to improve the ability of the company to be successful in an evolving market.

Introduction

Introduction

How does a firm chart its long-term direction? And what does it have to do to remain relevant and successful as its markets evolve? These are big questions that have always preoccupied business leaders.

Today we typically make a clear distinction between strategy, which refers to the choices firms make about where and how they play in the marketplace, and innovation, ...

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