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Giant Steps in Management: Innovations That Change the Way We Work by Julian Birkinshaw, Michael J. Mol

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Appendix . Conclusion: The management innovation agenda

Introduction

Introduction

What are the common elements that crop up time and time again across the 50 case histories in this book? This question is a form of Rorschach test, in that the reader is likely to pull out those themes that fit his or her existing belief system. A psychologist would probably point to the personalities and backgrounds of the key individuals in each case; an institutionally minded historian would likely focus on the social or political environment at the time that allowed the innovation to take hold. Our bias is essentially practical: we prefer to focus on the tangible steps taken ...

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