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CHAPTER TENGetting to Scale: Is It Right for You?

GETTING TO SCALE is not for everyone. This final chapter attempts to synthesize the lessons I’ve learned into a framework that can help mission-driven entrepreneurs evaluate the role of scale in their own business ventures. It is structured around three critical questions:

How do you define success?
How big do you need to be to succeed at your mission?
How big do you need to be to succeed at your business?

Defining Success

This is a very personal question, and one to which the answers change ...

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