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Getting to Plan B: Breaking Through to a Better Business Model by Randy Komisar, John Mullins

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CHAPTER 9

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Getting Started on Discovering Your Plan B

AS YOU KNOW BY NOW, this is not a book about “business planning.” It’s a book about, in a sense, “business discovering.” Getting to Plan B is about a process of discovering, over time, a fluid pattern among the five business model elements that, working together, will make the economics work, so you don’t run out of money along the way.

Like learning, discovery rarely occurs in a single eureka moment, though there may well be a few such moments along the way. Discovery takes discipline, patience, and the right tools for the job. What tools?

• Some analogs and antilogs from which you will learn ...

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