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Getting to Plan B: Breaking Through to a Better Business Model by Randy Komisar, John Mullins

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CHAPTER 8

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Can You Balance a One-Legged Stool?

Multidimensional Business Models

WE HAVE GONE EASY on you in the previous five chapters. Taking the five elements of the business model one step at a time, we’ve had the luxury of examining each element under a microscope. We’ve seen little-known newcomers like Silverglide and Shanda, well-known start-ups like eBay and Costco, and long-established companies like Toyota and Dow Jones employ one of these elements as a foundation for their success.

Business is never so straightforward. Metaphorically speaking, what each of these companies built was not a one-legged stool. Their business models were, in ...

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