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Getting to Plan B: Breaking Through to a Better Business Model by Randy Komisar, John Mullins

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CHAPTER 1

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Don’t Reinvent the Wheel, Make It Better

Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B

GETTING TO PLAN B is about taking your good idea and developing it into a business or other organization that has high impact, makes you and your investors money, solves the needs of your constituents—sometimes customers, sometimes beneficiaries or others—and is sustainable in the long-term. More importantly, though, it is a book about experimentation and growth, about finding a way for your idea to evolve over time into one that’s not simply good, but compelling.

This book is also about not getting stuck in a rut or missing real ...

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