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Chapter 1 The Bazaar of Storytellers
Data Science: The Sexiest Job in the 21st Century
Storytelling at Google and Walmart
Getting Started with Data Science
Do We Need Another Book on Analytics?
Repeat, Repeat, Repeat, and Simplify
Chapters’ Structure and Features
Analytics Software Used
What Makes Someone a Data Scientist?
Existential Angst of a Data Scientist
Data Scientists: Rarer Than Unicorns
Beyond the Big Data Hype
Big Data: Beyond Cheerleading
Big Data Hubris
Leading by Miles
Predicting Pregnancies, Missing Abortions
What’s Beyond This Book?
Chapter 2 Data in the 24/7 Connected World
The Liberated Data: The Open Data
The Caged Data
Big Data Is Big News
It’s Not the Size of Big Data; It’s What You Do with ...