Getting Started in Consulting, Third Edition

Appendix G. Sample Magazine Inquiry Letter

Jack Gordon

Editor, Training magazine

50 South Ninth Street

Minneapolis, MN 55402

Dear Mr. Gordon:

I'm proposing an article for Training on the myths of doing business globally, tentatively titled: "Global Doesn't Mean 'Foreign' Anymore." The article will focus on my trips to 13 countries in Europe and Asia over the past nine months for various clients.

For your readers, the article will:

• Debunk the common myths of doing business internationally (for example, cultural awareness is the most sensitive issue).

• Describe how even small businesses can readily obtain global work.

• Provide the essentials for effective global business (for example, obtaining payment in U.S. funds drawn on U.S. banks).

• Detail how the Internet can be used for cost-effective marketing.

I've traveled to 56 countries, and have consistently been able to leverage U.S. global clients into non-U.S. multinational business. I've found that the mythology is often an unfair disincentive to Americans trying to do business around the world.

I can provide the article within 60 days of your approval. An SASE is enclosed. Thanks for your consideration.

• Sincerely,

• Alan Weiss, PhD

• President

• Summit Consulting Group, Inc.

(Note: This can also be sent as e-mail. Eliminate the SASE—self-addressed, stamped envelope.)