Video description
Whether you want your customers to buy from you, or vendors to give you a good deal, your boss to give you a raise, or your employees to take initiative, most of your work life and even your personal life involves trying to get people to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, you can learn how to use insights from recent research in psychology and brain science to be more effective in motivating people and in getting people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.
Table of contents
-
Introduction
- Welcome 00:01:54
-
The Seven Drivers of Motivation
- The Seven Drivers of Motivation 00:01:46
-
The Need to Belong
- The Science of Bonding 00:04:48
- Social Validation 00:03:10
- Reciprocity and Concession 00:05:04
- Speaking With Your Hands & Managing Your Tone of Voice 00:03:24
- Habits
-
The Power of Stories
- Stories and Personas 00:09:12
-
Carrots and Sticks
- Using Carrots and Sticks as Motivators 00:05:54
- The Science of Reinforcement Schedules 00:07:51
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Instincts
- Food, Sex, and Fear 00:04:24
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Tricks of the Mind
- Understanding the Tricks of the Mind 00:09:44
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The Desire for Mastery
- Understanding Mastery 00:05:21
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Conclusion
- Wrapping Up 00:01:32
Product information
- Title: Getting People to Do Stuff
- Author(s):
- Release date: May 2014
- Publisher(s): Pearson
- ISBN: 0133838846
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