BROADER APPLICATIONS OF NAKEDNESS
The principles in this book apply most directly and comprehensively to businesses like management consulting, financial advising, public relations, technical services, and internal cor porate support services. However, they can be applied to a variety of other service businesses involving ongoing relationships with clients.
This could certainly include family practice doctors, retained lawyers, sales account managers, life coaches, building contractors, insurance agents, and even personal trainers. And although every principle of naked service may not apply to each of these fields, I think that most of them do, and they can help any service provider inspire loyalty and trust with clients.
Even beyond the world ...
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