Book description
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
Offers a key resource for gaining competitive advantage in tough times
Shows why the quality of vulnerability is so important in business
Includes ideas for inspiring customer and client loyalty
Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
Table of contents
- Also by Patrick Lencioni
- Title Page
- Copyright Page
- Dedication
- Introduction
- The Fable
- The Model
- Acknowledgements
- ABOUT THE AUTHOR
Product information
- Title: Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
- Author(s):
- Release date: February 2010
- Publisher(s): Jossey-Bass
- ISBN: 9780787976392
You might also like
book
The Three Signs of a Miserable Job: A fable for managers (and their employees)
A bestselling author and business guru tells how to improve your job satisfaction and performance. In …
book
The Four Obsessions of an Extraordinary Executive: A Leadership Fable
In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni …
book
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future
How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 …
book
The Art of Membership: How to Attract, Retain and Cement Member Loyalty
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure …