This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats.
Why go “short”–and how to use leveraged ETFs to do it more effectively.
During the last several bear markets, you might have been well served by reducing your exposure to equities. A number of investors–perhaps even you–decided to “short” the market instead of exiting entirely. By shorting stocks, investors can potentially make money when the stock loses value. Short selling can help you accomplish several goals.