Appendix B
High-Level Outline of a Typical Business Plan
1. Executive Summary
1.1. The Idea
1.2. The Rationale
1.3. The Business Case
1.4. Success Factors
2. Statement of Purpose
3. Background
3.1. Metrics
3.2. Value
3.3. Methodology
4. About Our Organization
4.1. History
4.2. Our Organization Today
4.3. Mission
5. The Product and Its Market
5.1. Strategic “Fit” with Our Mission
5.2. Market Analysis: The Need in the Marketplace
5.3. Evaluation of Competition
5.4. Preliminary Scope of Practice
6. Financial Considerations
6.1. Operating Budget
6.2. Business Objectives
7. Keys to Success
7.1. A Template for Success
7.2. Risk Factors
7.3. Key Alliances
7.4. Marketing Strategy
8. Eligibility Requirements, and Application and Testing ...
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