Book description
Real-world strategies for uncovering potential and capitalizing on opportunity
Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.
Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution
Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change
Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.
Table of contents
- Cover
- Praise Page
- Title Page
- Copyright
- Dedication
- List of Figures and Tables
- Introduction
- Chapter 1: Pursue and Leverage Inflection Points
- Chapter 2: Build Innovation Capacity
- Chapter 3: Collect Intelligence
- Chapter 4: Shift Perspective
- Chapter 5: Exploit Disruption
- Chapter 6: Generate Value
- Chapter 7: Drive Innovation Uptake
- Appendix A: Sample Business Intelligence Contract
- Appendix B: High-Level Outline of a Typical Business Plan
- Appendix C: Simplified Business Plan Financial Model
- Acknowledgments
- About the Author
- Index
Product information
- Title: Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success
- Author(s):
- Release date: March 2013
- Publisher(s): Jossey-Bass
- ISBN: 9781118378335
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