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Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success

Book Description

Real-world strategies for uncovering potential and capitalizing on opportunity

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.

  • Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution

  • Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization

  • The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and blog Leading Change

Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

Table of Contents

  1. Cover
  2. Praise Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. List of Figures and Tables
  7. Introduction
    1. Seven Key Activities for Getting Innovation Right
    2. Notes
  8. Chapter 1: Pursue and Leverage Inflection Points
    1. Four Targets for Innovation Strategy
    2. Inflection Points Defined
    3. Using Inflection Points to Create Success
    4. Seeing Around the Curve
    5. Success Rules
    6. Notes
  9. Chapter 2: Build Innovation Capacity
    1. Three Forces That Jeopardize Innovation
    2. The Innovation Foundation
    3. A Sturdy Foundation Supports Success
    4. Success Rules
    5. Notes
  10. Chapter 3: Collect Intelligence
    1. The Three Areas of Focus for Intelligence
    2. The Eight Steps of an Intelligence Effort
    3. Use an External Provider for Intelligence
    4. Success Rules
    5. Notes
  11. Chapter 4: Shift Perspective
    1. Working the Angles
    2. Four Techniques for Shifting Perspective
    3. A New Way of Seeing
    4. Success Rules
    5. Notes
  12. Chapter 5: Exploit Disruption
    1. The Four Forces of Disruption
    2. Turn Turmoil to Advantage
    3. The Opportunity Window
    4. Build Flexibility and Responsiveness
    5. Value Assessments
    6. Understand Disruption to Exploit It
    7. Success Rules
    8. Notes
  13. Chapter 6: Generate Value
    1. The Innovation Profit Cycle
    2. The Facets of Value
    3. The Three Types of Added Value
    4. Value Objects and Value Drivers
    5. Creating New Value
    6. The Subjective Nature of Value
    7. Success Rules
    8. Notes
  14. Chapter 7: Drive Innovation Uptake
    1. The Four Thresholds of Engagement
    2. Create a Shared Stake in Success
    3. Build Presence Through Value Pulses
    4. Success Rules
    5. Notes
  15. Appendix A: Sample Business Intelligence Contract
    1. Situational Summary
    2. Objective
    3. Measures of Success
    4. Value to the Organization
    5. Methodology and Time Line
    6. Joint Accountabilities
    7. Terms and Conditions
    8. Acceptance
  16. Appendix B: High-Level Outline of a Typical Business Plan
  17. Appendix C: Simplified Business Plan Financial Model
  18. Acknowledgments
  19. About the Author
  20. Index