Chapter 4
Up Your Visibility
There is only one thing in life worse than being talked about, and that is not being talked about.
—Oscar Wilde Irish poet and writer
Be Memorable
Every four years, Olympic athletes compete and achieve incredible feats that make us remember them. Whether it's Michael Phelps's record-setting eight gold medals, 14-year-old Nadia Comaneci's seven perfect-10 scores, Mary Lou Retton becoming the first American to win the gymnastics all-around, or 1980's “Miracle on Ice” U.S. hockey team, these moments are etched in our brains. How can these points of time be so memorable when the Olympics last just a little over two weeks?
These events stay top of the mind because of their impact. The impression they have on us makes them unforgettable. These athletic moments stand out above the rest of the 400 events in which the other 13,000 athletes compete because something remarkable happens that is cemented in our memories.
How can you as an individual stand out just like these incredible Olympians? You must identify specific achievements you've made and are making that are remarkable, are distinctive in their results, and truly make a difference to the company. Discern which of your behaviors cause you to stand out from the crowd, and what actions captivate others and capture their attention. In short, what do you do that makes a difference? What do you bring to certain situations that others don't?
Kathy Hollenhorst, the former senior vice president of marketing ...
