Chapter 12
Building Your Network and Your Brand
In This Chapter
Dissecting your network
Creating a plan to magnify your network reach
Building a presence through participation
Establishing your voice
Times are changing. You know it. You feel it. You see it everywhere. Companies are figuring out needs, costs, and investments, just like individuals are. People are beginning to decide what really has value and they’re looking for positive attention.
Social media runs on information. The flow is constant, large, and easy to access; you have to identify what resonates with you. Social media’s appeal is that you can self-censor rather than leave it to the media to set agendas. When you watch TV news, program directors and production people — not you — decide what you learn about.
Social media gives you control — control of your voice and look.
Understanding the power of social media is simple: Be open to receiving and sharing information. That’s it. If something strikes you as ...
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