Book description
Your no-nonsense guide to getting a job in social media
Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online.
From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field.
Position yourself wisely in a crowded and rapidly growing field
Be active on key social sites
Write a winning resume that gets your foot in the door
Create a social media position in any company
Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
Table of contents
-
- Cover
- Introduction
- Part I: So You Want to Work in Social Media
- Part II: Getting Your Social Media Education
- Part III: Finding Your Fit with the Right Organization
-
Part IV: Becoming a Top Social Media Pro
- Chapter 12: Building Your Network and Your Brand
- Chapter 13: Creating a Winning Résumé
-
Chapter 14: Preparing to Nail Your Interview
- Using the 7-3-1 Principle
- Learning About Culture
- Taking on Applicant Relationship Systems (ARS)
- Preparing for an Assessment
- Valuing Types of Interviews
- Mastering Interview Basics
- Asking Questions
- Etching Out Areas of Focus and Executing
- Tracking and Managing Submissions and Contacts
- Negotiating an Offer
- Chapter 15: Becoming a Star Employee
- Part V: Your Day-to-Day Social Media Responsibilities
-
Part VI: The Part of Tens
-
Chapter 19: Ten Social Media Best Practices
- Defining Your Mission, Vision, and Purpose
- Developing a Listening Strategy
- Formulating a Highly Functional Decision Tree
- Establishing Proactive Rather Than Reactive Goals
- Serving Customers and Prospects
- Developing Engagement Standards
- Abiding by Your Engagement Standards
- Organizing Accountability
- Conducting Continuous Improvement
- Remaining Transparent
-
Chapter 20: Avoiding Ten Common Social Media Job Mistakes
- Setting Unrealistic Goals and Expectations
- Forgetting to Consistently Promote
- Talking and Never Listening
- Focusing on Yourself Rather Than Community
- Updating as Part of a Schedule
- Engaging Too Little
- Branding Inconsistently Across Platforms
- Failing to Establish a Lead-Generation Strategy
- Concentrating on Too Many Social Media Sites
- Getting Too Personal
-
Chapter 21: Ten Ways to Stand Out from the Crowd
- Standing Out Positively
- Thinking for Yourself
- Taking Chances That No One Else Will
- Being Willing to Fail
- Strictly Defining Your USP
- Thanking Stakeholders Genuinely
- Under-Promising and Over-Delivering
- Building Context with Every Connection
- Demonstrating Experience, Knowledge, and Influence
- Choosing to Be Different
- Chapter 22: Top Ten Social Media Resources
-
Chapter 19: Ten Social Media Best Practices
- Glossary: Talk the Talk
- About the Authors
- Cheat Sheet
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Product information
- Title: Getting a Social Media Job For Dummies
- Author(s):
- Release date: April 2015
- Publisher(s): For Dummies
- ISBN: 9781119002666
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